HS News Systems

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What changed when the line went live.

Seven customers, seven operations. Each story shows what the problem was, what we built and what it changed, in the customers’ own words.

  1. Godt Levert GroupMeal kits · Norway1,400 boxes an hour
  2. CheffeloMeal kits · Robotics · Norway0.2 % error rate after 2nd attempt
  3. CargoePress returns · Austria2× efficiency on returns
  4. ID Logistics3PL · Benelux10 picking stations in one line
  5. DNMH (Det Nordjyske Mediehus)Media distribution · Denmark6,000 units an hour
  6. Ubiway (bpost group)Press & convenience · Belgium1 line for press and convenience goods
  7. UBDMedia & pharma distribution · DenmarkReturns almost fully automatic

Godt Levert Group · Meal kits · Norway

Personalised menus in every box, at 1,400 boxes an hour.

1,400

boxes an hour

Menu printers above the meal-kit conveyor at Godt Levert
The full story: challenge and solution

The challenge

Eighteen people put 240 different weekly menus into meal-kit boxes by hand, and the company depended on an external print house.

What we delivered

A fully automated conveyor with printers that scan each box’s QR code, print the correct weekly menu on demand and put it in the box. Each printer can queue up to five different menus per order.

The result

  • Up to 1,400 boxes an hour and about 18,000 meal kits a week
  • 18 employees moved to other tasks
  • No longer dependent on a print house for menus

“Implementing this system has revolutionised our everyday operations in every way. We have freed up a tremendous amount of capacity.”

Tom Henning Gundersen, Operations Manager, Godt Levert Group

Cheffelo · Meal kits · Robotics · Norway

A robot that picks what grippers usually can’t.

0.2 %

error rate after 2nd attempt

The enclosed HS pick robot cell next to a conveyor at Cheffelo
The full story: challenge and solution

The challenge

Soft, light and slippery bags of spices, sauces and herbs are among the hardest items to pick automatically. Picking them by hand took many people during time-critical production windows.

What we delivered

An AI pick robot developed over nearly two years with support from Innovation Norway. It uses pneumatic vacuum gripping, industrial cameras, image recognition and machine learning, and picks from 16 locations into each box.

The result

  • Error rate around 1 % on the first attempt and 0.2 % after the second
  • Built for round-the-clock operation, with boxes buffered until production starts in the morning
  • In daily production at Cheffelo’s facility in Oslo

“This project is entirely unique and will greatly contribute to the efficiency of an industry that is currently dominated by manual labour.”

Martine Hognestad Wagener, Managing Director, HS News Systems

Cargoe · Press returns · Austria

47 million unsold copies a year, sorted automatically.

2×

efficiency on returns

A row of HS Returns machines at Cargoe
The full story: challenge and solution

The challenge

Cargoe, part of the MELO Group, handles picking and returns for more than 4,000 different publications across Austria. Every year over 47 million unsold copies come back and must be identified and sorted.

What we delivered

Eight HS Returns machines. Returned stacks are identified by barcode, separated automatically and recognised by barcode or image. Each item is then sorted to storage, resale, return to the publisher or recycling.

The result

  • Efficiency more than doubled
  • Over €300,000 a year saved in direct staff costs
  • Results beat the original ROI analysis

“Our expectations were high — but the actual results even exceeded my original ROI analysis.”

Cargoe

ID Logistics · 3PL · Benelux

A complete line, from the incoming pallet to the outgoing pallet.

10

picking stations in one line

The HS picking line at ID Logistics
The full story: challenge and solution

The challenge

In 2024 ID Logistics took on receiving, storing and dispatching magazines and related items to more than 5,000 points of sale, and needed the process automated from start to finish.

What we delivered

Automated de-palletising and tote de-stacking, a line with ten picking stations and weight-scale quality control, automatic document printing and dispensing, tote lid closing and labelling, and palletising of outgoing goods. Hardware was installed in year one and integrated with IDL’s own WMS in year two.

The result

  • More than 5,000 points of sale served from one line
  • Quality control on every tote
  • Integrated with the customer’s warehouse management system

“In the last 2 years I was in charge of the project and HS News has delivered above our expectations.”

Bart Kemps, Project Manager, ID Logistics

DNMH (Det Nordjyske Mediehus) · Media distribution · Denmark

From hand sorting to a line that grows with demand.

6,000

units an hour

An operator loading parcels onto the HS sortation line at DNMH
The full story: challenge and solution

The challenge

DNMH delivers letters, newspapers, magazines and a growing number of parcels to around 353,000 addresses in North Jutland, 365 days a year. Every package was sorted and scanned by hand, under heavy time pressure.

What we delivered

A modular HS sortation line. Modules can be added as volumes grow, which was the deciding factor for DNMH.

The result

  • Up to 6,000 units an hour, depending on size and shape
  • Part of a distribution operation that delivered more than 12.5 million units in a single month
  • Far less manual sorting and scanning for staff

“Our inputs and wishes for the system that we continuously brought have been heard and quickly implemented.”

Christian Hørbye Fabricius, Head of Logistics, DNMH

Ubiway (bpost group) · Press & convenience · Belgium

A press line taught to pack chocolate, drinks and medicines.

1 line

for press and convenience goods

The adapted HS line at Ubiway
The full story: challenge and solution

The challenge

Ubiway distributes press to every newsagent in Belgium. The same stores also buy food, drinks and other convenience goods, and Ubiway wanted to handle them on its existing HS line.

What we delivered

The pick & pack line was adapted to handle cardboard boxes as well as totes. Convenience goods are identified and moved to a separate conveyor, then weight-checked and given a delivery note, lid and label. The line is integrated with SAP.

The result

  • Press and convenience goods picked on the same line
  • Weight-controlled quality check on every box
  • No new line needed, only an upgrade of the existing one

“HS News Systems is for us a reliable partner year after year, which is an important parameter for us.”

Geoffrey Degeest, Chief Operations Officer, Ubiway

UBD · Media & pharma distribution · Denmark

A modern way of working for Denmark’s largest magazine distributor.

Returns

almost fully automatic

Kim Larsen, CEO of UBD, in the UBD distribution centre
The full story: challenge and solution

The challenge

When Kim Larsen became CEO in 2016, packing and returns at UBD were largely done by hand. It was old-fashioned and a heavy workload for the people doing it.

What we delivered

HS packing and returns lines, together with the HS software SVEA. UBD also uses the lines to pack medicines.

The result

  • Packing significantly more effective
  • Returns almost fully automatic
  • A better working environment on the floor

“I knew that HS News Systems had some of the most modern packing and return solutions in the world.”

Kim Larsen, CEO, UBD

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Head office & manufacturing, Kongsberg
+47 32 86 72 20enquiries@hsnews.no
Sales, Reidar Kylstad (Borsdorf, DE)
+49 172 9439511kylstad@hsnews.no
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